DATE:

CLIENT:

ASSIGNMENT:

CONTACT PERSON(S):

OBJECTIVES (i.e.: sales—market response. Creative—primary and secondary outcomes.):

READING AUDIENCE

CREATIVE ASPECTS (i.e. editing vs. creative or descriptive writing, etc):

AUDIENCE BENEFITS:

COMPETITION:

PRIMARY FEATURES IF PRODUCT LINE:

SUPPORT FOR ABOVE (i.e. I need data, testimonials, research, quantified information, etc. [generalizations, opinions, viewpoints may be brought out by consumers/customers, in quotes, and very effective]):

HAVE YOU, OR YOUR ORGANIZATION/CORPORATION ADOPTED AN ELEMENT OF STYLE FOR YOUR WRITTEN MATERIALS (e.g.: AP, AMA, Strunk and White [Edition])? Please enter it here. Some people prefer to follow the Microsoft Word settings. This is a question only to advise me of your general preferences in written materials.

IF YOU HAD YOUR WISH, WHAT WOULD BE THE MOST IMPORTANT OUTCOME OF THIS WRITING/EDITING? FOR YOUR READERS? WHAT IS THE PRIMARY POINT YOU WOULD WANT ACHIEVED?

DISTRIBUTION METHOD(S):

ADDITIONAL COMMENTS:

Sign: _______________________________________, Title _______________Date_____________________________________

        (name of individual filling out questionnaire)